campaigns for the Internet February 20, 2008

I think it would be difficult to run a campaign for the Internet. But in order to be successful you would have to apply Gladwell’s theories.  The Stickiness Factor would have to be involved, meaning the site would have to memorable or some kind of message would have to stick with you.  You would need the right people to be interested and to help your site “tip” if you will.  Power of context would apply as well meaning be aware of the circumstances and time of your campaign.  It will all play a part in the effect.  Color schemes shold be thoroughly planned out making sure the site is eye-catching but at the same time not too overwhelming.

   Be sure to include entertainment in order to interest those who visit your site.  Graphics, games, clips you name it.  You don’t want someone to go to your site to give it one good look over and then leave never to return.  You want to include things that will keep your visitors attention and make then want to come back for more.  KEEP IT UPDATED!  No one will want to come back to your site after they’ve thoroughly been through the same stuff that’s been on there for months.  Keep it updated weekly with new information, new graphics, you name it.  This will ensure that your visitors stay happy with your site and come back every week(maybe even more often than that).  With this proper planning, your Internet campaign is sure to be a success.